February 28, 2021 3 min read
Life, Liberty and the pursuit of happiness.
Some people might have you believe that the phrase above is just an outdated quote from an ol’ piece of paper, called the “declaration of independence”…
However, we believe those few words serve as an important reminder.
A set of instructions if you will, reminding us of the 3 most important pillars of humanity that should be protected at all costs.
Life & Liberty is about having the freedom to build and live life to the fullest, free of restrictions both internal and external. It means protecting those 3 important elements that the founding fathers put forth when writing the declaration of independence.
But how? How can YOU as an individual play your part in protecting life & liberty and ensure you, your family and your loved ones have the best chance at living a life of freedom?
You start by getting your own “house” in order. You focus on what you can control.
That’s where the4 Pillars of Libertycome into play. The 4 pillars of liberty are the building blocks of individual freedom. They are as follows:
Mental Fortitude:The constant pursuit of growth and new information. Challenge what you know and strive to get better each and every day.
Personal Power: Maximize your physical wellbeing. Your mind is but a slave to your body. Personal power is about focusing on your health, fitness and empowering your body to do more.
Financial Independence: Money is a great servant but a terrible master. Money buys freedom. Learn how to make it, save it, invest it and multiply it. Without this pillar, there is no freedom.
Emotional Rocks: Friends, family, loved ones. They ground you and motivate you… build your life around these rocks, nurture them, cherish them, invest in them as heavily as every other area in your life.
These 4 pillars are the foundation of liberty and a life worth living. If you want to live a life of freedom, a life on your terms, you’ll need to master all 4 of these.
However, in recent years (especially the last few months) external forces have been acting against the pursuit of these 4 pillars, making it harder and harder for you to achieve one, let alone all of them. From governments, mainstream media, the education system, social media - the list goes on.
Each of them play their part in perpetuating dependence, weak mindedness, cancel culture, social constructs like “toxic masculinity” and more. They are knowingly or unknowingly weakening the very foundation of society, but you already know this, you see it happening, you feel it each and every day you walk out the door or turn on the TV.
Especially right now with this pandemic, they’ve taken away your jobs, your gyms, your schools, and thrown the world into a state of fear and anxiety. That is, if you didn’t already have your 4 pillars in order. If you didn’t, it’s okay. It just means you have some work to do. Take the current situation in the world as a warning, a reminder of sorts to get your house in order so you don’t need to depend on the government, your job, or anyone for anything.
Life & Liberty company was founded to represent the values we believe are most important to a life well lived. Our brand represents freedom, self reliance, free thinking, and maybe even a tiny bit of defiance. The Life & Liberty logo is a badge that tells the world you value freedom. Nobody’s going to tell you what to do, nobody’s going to tell you how to live your life… and if they try, you sure as hell aren't going to take it lying down.
So if you stand for Life & Liberty, if you stand for freedom, don’t stand alone,stand with us.
Stand with Life & Liberty Company.
Life & Liberty Company
P.S If you resonate with our message, want to help represent our brand and spread the word. Feel free to browse our shop and snag some exclusive Life & Liberty gear and show the world what you stand for.
February 28, 2021 3 min read
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