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February 28, 2021 3 min read

 

Darren here, founder of Life & Liberty company. 


I wanted to take a second as we approach our March 1st launch to share a little bit more about why I started this company, and what exactly it is that we plan to do over the next 12 months.


Life & Liberty Company is a lifestyle apparel brand on a mission to represent and empower a new generation of freedom loving people. People who aren't afraid to take the lead, speak their mind, and take the road less traveled. For the men and women committed to providing for themselves, their family and their Country.


For the men and women who live life on their own terms, a life of freedom, a life of liberty…


But the vision for what this brand and community can be is far greater. Lifestyle apparel is just the beginning- a way to bring the brand to life and reach as many people as possible who resonate with our message. But it’s only step 1 of our 3 step plan to bring you the most exciting, unique and high quality products that we hope eventually will become part of your everyday life.


Our 3 step journey for the Life & Liberty Company brand is as follows:


Step 1 - Launch and scale the brand through branded lifestyle apparel. Reach as many people as possible with our message and build a community of like minded people. This is where we’re at right now and our online shop opens up March 1st atwww.lifeandlibertycompany.com


Step 2 - Explore the pain points of our community and develop/manufacture world class apparel to suit the everyday needs of our customer. Think Lulu Lemon with a more… campfire, hiking, day at the range cargo pants vibe. Basically what I'm trying to say is we’re going to make badass gear that’s going to change your life.


Step 3 - Expand our brand into new verticals that compliment and improve the lifestyle of our customers and community. Bringing the same powerful message, high quality production, and innovation to additional product lines for example… Life & Liberty coffee, whisky, natural energy drinks and even peak performance health supplements. The possibilities are endless.


The goal? Develop a world class brand for people like you and people like me. A brand that not only brings life changing innovation to otherwise commoditized products, but also makes a statement. Or rather, helps our customers make a statement. A statement that says “I stand for freedom and I’m willing to preserve it at all costs in all areas of my life and my family's life."


So if you support our message and our mission, I ask you to join us for step 1 of our journey, by being there March 1st at 12pm EST when we open up our online store to the world. Grab yourself some merch, a hoodie, a hat, whatever! When it comes in, put it on, take a pic of you wearing it in action, post it on social and tag @LifeAndLibertyCompany. 


Do all the above and you’ve not only cast a vote for life, liberty and freedom, but you’ve also helped us get one step closer to spreading this message around the world and building a community like no other in the process. For that, I thank you in advance. 


That’s all for now! I’m back to work getting things ready for our launch in officially less than 5 days! So much to do, so little time. See you there.


P.S... I’ve got a very important question to ask you in the next couple days, so keep an eye on your inbox. 


Sincerely,

Darren Cabral

Founder 

Life & Liberty Company

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